The $600,000 Mistake

Daniel Burnham was wrong. I learned this from making a $600,000 decision that turned out to be a mistake. Placemaking/tactical urbanism is an iterative process. You need to learn as you go. It is essential to effectively improving public space to take risks – but those risks ought to be small, manageable ones; ones you can back out of with minimal damage. When ideas don’t work out, for example when they aren’t effective in drawing people into the space, then you need to bite the proverbial bullet and reverse course. That is an important part of listening to the community – admitting that what you’ve done isn’t working when they are voting with their feet (in the wrong direction).

At Grand Central and 34^th Street Partnerships in the 90’s we created a sidewalk horticulture program. Our President, Dan Biederman, came back from a vacation France where he saw sidewalk planters and hanging baskets and decided that replicating that experience in Midtown Manhattan would improve the streetscape and the pedestrian experience. Our horticultural team, led by Lyndon B. Miller had already scored a great success with the perennial gardens in Bryant Park. So we went to work trying to figure out how to extend that success to the streets around Grand Central and Penn Station. We were furrowing new ground here because, while some smaller American towns had hanging baskets (like Cooperstown, N.Y.), we weren’t aware of any large city where baskets and planters had been implemented on a large-scale. It was several years before Mayor Daley (who sent his staff to spend time with us in Bryant Park to take notes) implemented the spectacular Chicago State Street streetscape redesign, with its beautiful horticulture program – which eventually expanded all over the Loop. Continue reading →