American Urbanist: How William H. Whyte’s Unconventional Wisdom Reshaped Public Life, Richard K. Rein, Island Press, 2022.

Richard K. Rein has written a much needed, well researched, beautifully composed biography of William H. Whyte. That, I hope is a clear, declarative sentence of the sort which Rein tells us Whyte would have encouraged and approved. Rein not only skillfully relates the story of an important, if much neglected, thinker on a wide range of social phenomenon, but also puts in the hard journalistic work of drawing together the many seemingly disparate strands of his life’s varied work to highlight its significance. Of course, Whyte was the mastermind of the revitalization of Bryant Park and the careful observer of human behavior in public spaces. But he did so much else. He was the author of one of the most influential books of the 1950’s in the U.S., The Organizational Man, which described the social forces within the new, post-war, highly successful American corporations (and other large institutions) then dominating life in the West. Whyte, according to Rein, created the vehicle of the conservation easement, a key tool in preserving not just open space, but also structures of historic and architectural significance. He enlisted in the Marines, saw action at Guadalcanal and went on to do important strategic thinking for the military. He was influential in shaping the character of Fortune Magazine, an important cultural force in America in the 1940’s and fifties. And, perhaps, most unrecognized, Whyte encouraged and published the work of Jane Jacobs who, while acknowledging Whyte’s contribution to her work, thinking, writing and career, obscured recognition of Whyte’s major cultural, social and political impact.

Whyte worked quietly. He rejected being the leader of any kind of movement.  His work was based on careful observation of social phenomenon, notably using time-lapsed photography in his research in seeking out patterns of human behavior in public spaces. Also key to his technique was listening. He placed a high value on encouraging and heeding what citizens contribute to public decision-making processes about local issues.  He was, unusually, a highly disruptive thinker, without being a disruptive person. He was culturally part of New York’s establishment – a denizen of the prestigious and exclusive Century Association on West 43^rd Street for fifty years.  He was supported by Rockefeller related organizations and Laurence Rockefeller personally for decades. Fortune Magazine was a bedrock institution of the mid-20^th Century American corporate establishment. But in his good humored, wry way, he didn’t hold back. He shared with the world the conclusions he drew from the data he reviewed, even if they seemed incredible and at odds with the prevailing conventional wisdom. His work from the 40’s on was about making social institutions more effective by challenging their first principles, without threatening their powerful principals. His insights were usually spot on, and not just intelligent – but useful. His personal example, philosophy and modus operandi remain highly relevant and important, even more important, today. His self-abnegation, kindness, thoughtfulness and seriousness of purpose are exactly what our public realm needs more of. 

            Whyte came from the world of WASP privilege (St. Andrews School, Princeton University), enlisted to serve his country in combat and made major contributions to the American quality of life, particularly the return to the City of the 1990’s signified by the success of the reopening of Bryant Park. But, unfortunately, Whyte ended his life in semi-obscurity and not-so-genteel poverty. There seem to me to be two lessons from this arc. First, is the decline of WASP culture in America, and second the ascension of an American “meritocracy” that rewards aggression and attention seeking – qualities that WASP culture famously (and probably not actually entirely) rejected.^[2] Rein, a Princetonian both by education and by current residence, gets this precisely right.

While a white, male Episcopalian, Whyte did not come from particularly great wealth. For years, according to Rein he was reliant on Rockefeller largess. He did not seem to desire fame or money – but did appear to enjoy operating at a high level – testifying before Congress, consulting with important government entities and writing in important publications. He, unlike Jane Jacobs, was not a rabble rouser. My sense is that Janites, who are particularly protective of the legacy of a woman whose professional accomplishments were remarkably ahead of her time, see recognition of Whyte as casting shade on Jacobs. It has also been in the particular professional interest of a number of strong-willed, skilled, self-promoting individuals who owed their success in large measure to Whyte’s ideas and support, to, while crediting Whyte for thought leadership, minimize his contributions to their own success. For example, Rein tells the story of how Whyte was excluded from the dais at the 1992 re-opening of Bryant Park, while Whyte’s work was absolutely the bedrock of that revitalized space’s extraordinary success. Rein sadly recounts how when Whyte’s health and finances were failing in the 90’s, unlike some others, he received little by way of financial benefit from that success. While the Rockefeller family provided him with philanthropic resources, given Rein’s recounting, it seems hard to describe that support as generous. 

In addition, the simplicity and counter-intuitiveness of many of Whyte’s ideas (like the deployment of movable chairs in public spaces, to which the poo-bahs of Princeton University, according to Rein, continue not to get) make the essence of his thinking a difficult sell, particularly to the politically attuned. Urban planners and policymakers still see the implementation of Whyte’s ideas as risky, requiring the surrender of control, and subject to derision upon failure. While every major city seems to want a Bryant Park, few are willing to give themselves up to Whyte’s wisdom – of which Pershing Square in Los Angeles is a prime example. 

Rein’s research is comprehensive and impressive. His journalism is impeccable. Whyte’s life history is recounted including many telling details. Rein, probably wisely, doesn’t attempt to sort out the current state of affairs among Whyte’s acolytes and evangelists. The complete history of the founding and recent changes at Project for Public Spaces remain to be fleshed out. Rein talks also about Whyte’s influence over the “New Urbanist” movement, which has, however, unfortunately focused for much of its history on greenfield development outside of major cities and has had little impact on improving historic downtowns. There is no getting around the fact that the public space improvements encouraged by Whyte’s ideas lead to what many now characterize negatively as gentrification, making people pointed to by Rein in the book as keepers of the Whyte flame, including at Project for Public Spaces, uncomfortable with Whyte’s legacy (and happier with citing Jacobs as an influence). The current situation of Whyte’s immediate legacy is unfortunately complicated by competing egos and personal agendas, which is ironic, but perhaps unsurprising, given Whyte’s personal modesty and soft-spoken manner. 

As Rein makes clear, the power of Whyte’s ideas may ultimately prevail. Richard Florida, perhaps the most influential urbanist of our time, has begun to say that he recognizes that no writer and thinker in urbanism has had more influence over his work than Whyte. Whyte’s message of the importance of maintaining an open mind, listening to community members and the value of disruptive thinking based on factual evidence presented with humility and a willingness to be found incorrect present a clear path forward to addressing the most important problems facing the U.S. and other Western democracies. The need for the toleration of risk taking, and even idiosyncrasy with organizations is, perhaps, Whyte’s most universal lesson^[3]. Whyte’s was a quiet but imperative voice to which we would be well advised to listen, as Rein so persuasively makes clear. 

^[1] With apologies and thanks for swiping his title, to the late, great David Swensen. 

^[2] The novels of Centurion, Louis Auchincloss, describe this process in detail.

^[3] Whyte, himself, was occasionally described as idiosyncratic – usually by establishment types.